From our founder
Why I Built
Colette
I. The decision
I feel lucky to be a woman coming of age in an era with more fertility options than ever before. So when I decided to freeze my eggs at 29, I assumed the hardest part would be making the decision itself.
"Instead, the hardest part was figuring out what to do next."
I was about to spend tens of thousands of dollars on something deeply personal and potentially life-changing, yet nearly every decision felt confusing.
The realization
Booking a hotel for a weekend came with more transparency, guidance, and customer support than preserving my future fertility did.
II. The unfair advantage
I had Colette.
Colette's a second mom to me. She's also a (brilliant, experienced) physician who reads medical journals daily. She knows how to make sense of conflicting medical information, which means she knows the difference between evidence, opinion, and fear. Whenever I felt uncertain, she helped me understand what mattered, which questions to ask, and where to focus my attention (and anxiety).
More than anything, she gave me confidence.
III. What I saw next
Not long after, I watched friends begin their own journeys to parenthood: IVF, IUI, donor options, fertility testing, or simply trying to understand why pregnancy wasn't happening as quickly as they had hoped.
Different paths, same experience: endless research, conflicting information, and the feeling that everyone was expected to become a self-taught expert overnight.
They didn't have a Colette.
Messages
- CClydeNow
I just failed my third embryo transfer. I'm going to fucking scream.
- RRachel1h ago
We just had another miscarriage. I don't even know what to ask my doctor anymore.
- SSam3h ago
How did you choose your egg freezing doctor? Do you recommend yours?
- JJennYesterday
Can you forward Colette some questions I have about IVF?
The mission
Everyone deserves a Colette.
And now, everyone can have their own.
